Guerrilla Marketing Gone Viral

Guerrilla Marketing- Involves very unconventional marketing intended to get maximum results from minimal resources. Some techniques include huge PR stunts. Most marketers who use these approaches intend to get the maximum results from using minimal resources.

Viral Marketing- The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.

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